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RESUME

Project Management – Copywriting – Media Strategy – Community Engagement – Adobe Creative Suite – Paid Social – Social Platforms – Social Management Tools – Analytics – Trends Research – Content Creation

Experience

Rye River Social

Social Media Manager

Sep. 2022 - May 2024

  • Coordinated weekly and seasonal video and photography content shoots

  • Strategized organic, paid, and earned media to optimize brand awareness and conversions

  • Oversaw community engagement and interacted with consumers to increase brand loyalty

  • Conceptualized copy for marketing materials such as digital, organic, and video

  • Increased Instagram account reach by 300% in the first month

RMD Advertising

May 2022 - Sep. 2022

Social Media Specialist

  • Presented social media metrics on influence and engagement with clientele

  • Tailored content to share on TikTok, Instagram Reels, and YouTube Shorts for 10-12 different clients

  • Reviewed paid social campaigns and adjusted them to hit targets for clicks, impressions, and leads

RMD Advertising

Aug. 2021 - May 2022

Social Media Coordinator

  • Executed 12-14 social media campaigns within the year, surpassed goals of 500,000 to 1 million+ in impressions

  • Authored and edited social copy for multiple clients with varying brand voices

  • Created quarterly marketing and content calendars

Skills

RMD Advertising

May 2021 - Aug. 2021

Intern

  • Conducted product research and delivered findings

  • Pitched possible media candidates for TV and radio segments

  • Supported administrative, social, and PR tasks on a day-to-day basis

FreshWater Cleveland

Apr. 2020 - Aug. 2020

Social Media Intern

  • Researched, edited, and authored articles about local organizations

  • Updated social media platforms and implemented a posting schedule

  • Monitored reader responses and coordinated with editors to improve overall sentiment

2Rogues Media

Apr. 2020 - July 2020

Press and Public Relations Intern

  • Collaborated with team members on ways to boost YouTube viewership

  • Expanded brand awareness through social platforms and MailChimp

  • Utilized web marketing techniques to increase podcast listeners

Education

Ohio University, Scripps College of Communication |  Athens, OH                                                                                                            May 2021

Bachelor of Science in Communication

Major: Communication Studies

Minor: PR and Advertising

Related Area: Media Arts and Studies

GPA: 3.56

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